Less than a decade ago most people had not even heard of the Internet. It is ludicrous to even dismiss the presence of the Internet today as insignificant to business and marketing in general. Today everyone is at least aware of the Internet and the majority of you use it on a daily basis.
The main advantages
It is plain dumb to even deny the existence and business power of the internet today as a significant business and marketing tool. The Internet has become a common household commodity although almost all people are aware of the internet; many are totally unaware of the benefits to business.
One major windfall of technology development is the economic benefit of improvement and increased application resulting in a reduction in the cost of the web product. Ten years ago small business could hardly afford a decent and functional web design. The growth in the industry has meant that any business can afford to launch a web site and today and it costs are less than a one quarter compared to only a few years ago, web site e-commerce, and merchant accounts where expensive commodities. Not any more. Today, any business, small or large, can afford to host a web site catalogue and e-commerce capability.
Listed below are some of the most important benefits of a low cost web design
• The ability to expand market penetration: Owning a web site offer the opportunity to broaden the horizon and reach of the business. Business can now promote their products all over the world. Owning a web design mean that you are not visible to countless potential customers who are searching for your product. Do a simple test and enter search phrases associated with your product or service. See how many thousands and even millions of searches where made at Google.
• Efficient information distribution: Most businesses offer or distribute free brochures, pamphlets or other marketing/product related information. Paper costs and the cost of physical distribution have escalated beyond control. The web has become the primary carrier of choice when it comes to sharing information. Product information, technical specifications, catalogs, order forms, proposals are now distributed and shared at lighting speed. A business website is real time and no matter where in the world you are, your business can be part of the network. Customers can access vital information at any time at a very low cost.
• Continuous Availability to Customers: A web site offers the ability for clients and potential customers to access your business 24/7 with hardly and increase in overhead or employment costs. Not all businesses host catalogues, but sufficient product information availability and new promotions can be shared instantly online. Most cellular phones have internet access. Customers can view the information how and when they want to at their own convenience.
• Web site e-commerce: The ability to make products available online and accept payment thereof is a major benefit to any business that have products or services that lend itself thereto. Today even lawyers and many professions use this facility very effectively and customers love the fact that on payment they can access the product or information immediately. Although some developers still charge excessive fees to host this facility (due to fixed overhead costs), there are many services and options available to make this feature possible at a ridiculously low cost.
• Visual impact: The ability to showcase product information visually and by means of video has huge benefits and consumer appeal. Images speak louder than words. The ability to show the customer exactly what the widget looks like, and does, has tremendous pulling power.
• Customer Expectation: In the present era, consumers are more informed and when requiring a product or information, the internet is the first place they will turn to. They expect to find you there, and if they do not, your competitor is likely to get the business.
Do not be left behind, get your own low cost web design today and meet customer expectations and reinforce brand name identity. Do not commit financial suicide and deny your business the benefits of a web site.
